Brand and Communications Manager (Hybrid Opportunity)
Company: Stanford University
Location: Palo Alto
Posted on: October 18, 2024
Job Description:
Brand and Communications Manager (Hybrid Opportunity)The
Stanford Psychiatry Center for Youth Mental Health & Wellbeing
(CYMHW) is seeking a Brand and Communications Manager to manage the
overall communication strategy for the CYMHW and the allcove
integrated youth mental health program. The essence of allcove is
expressed through its brand, co-designed through a year-long,
iterative engagement with youth from around the United States.
Maintaining brand integrity is fundamental to reaching youth with
the messaging and touchpoints that resonate with and matter to
them. The brand has the flexibility to be adapted to individual
communities to reflect local context and culture. Brand expression
guidelines will offer allcove centers direction on implementing the
brand with integrity.The Manager will develop and implement a
communications plan to increase visibility of the CYMHW's portfolio
of programs, with specific emphasis on the CYMHW's largest program,
allcove. The Manager will drive allcove's marketing and content
strategy to achieve positive brand recognition among young people
ages 12-25 and brand fidelity and consistency across allcove
centers. The Communications Manager will be an integral member of
the allcove central office team in charge of both traditional and
digital marketing communications processes. The Communications
Manager will plan, coordinate and implement communication
strategies and products for the central allcove team as well as the
11+ allcove centers licensing the allcove brand. The Communication
Manager will also be responsible for developing innovative and
exciting methods for increasing the visibility of allcove to
relevant and diverse audiences. The Manager will supervise a
Marketing Coordinator and work collaboratively across the entire
CYMHW team. We are looking for an organized, strategic storyteller
who can balance regular communications with new efforts to engage a
wide audience.Responsibilities include:
- Create and regularly update the allcove brand guidelines and
guidance documents and art files.
- Drive and evolve allcove's brand marketing and content strategy
across channels, including social media, events, blogs,
partnerships/sponsorships and ads.
- Drive and evolve the CYMHW's communication and content strategy
across channels, including social media, events, blogs,
partnerships/sponsorships and ads.
- Support allcove centers with facilities development and brand
adherence.
- Create and lead outreach campaigns to targeted audiences.
- Creating content for websites and social media channels.
- Manage the allcove.org website and oversight of individual
center pages.
- Producing online and print publications, including heavy
involvement with the allcove toolkit.
- Coordinating the communication plans, production and posting of
video/photos from conferences and events.
- Identifying and writing stories, Q&As, blogs and wrap-up
pieces.
- Serve as point person for email inquiries to allcove and
Stanford CYMHW inboxes.
- Measure campaign effectiveness.
- Ongoing scan/reporting of relevant brand perceptions and
related brand trends.
- Represent the brand(s) by attending conferences and other
events.DESIRED QUALIFICATIONS:
- Proven expertise in executing campaigns that build awareness of
a brand and its services, preferably for a non-profit or
mission-driven organization.
- Experience with digital, web, print, social media
marketing.
- Demonstrated ability to work with multiple program areas and
internal stakeholders.EDUCATION & EXPERIENCE (REQUIRED):Bachelor's
degree and two years of relevant experience; or a combination of
education and relevant experience. Experience in marketing,
communications, graphic design and/or social media content
development strongly desired.KNOWLEDGE, SKILLS AND ABILITIES
(REQUIRED):
- Previous experience in product, program and/or services
marketing.
- Ability to work independently to meet expected deadlines and
schedules.
- Experience with managing projects.
- Knowledge of marketing across channels including digital and
print.
- Familiar with market research and data analysis.
- Excellent oral and written communication skills.CERTIFICATIONS
& LICENSES:NonePHYSICAL REQUIREMENTS:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine
manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.* - Consistent with its obligations
under the law, the University will provide reasonable accommodation
to any employee with a disability who requires accommodation to
perform the essential functions of his or her job.WORKING
CONDITIONS:Occasional work on evenings and weekends.WORK STANDARDS:
- Interpersonal Skills: Demonstrates the ability to work well
with Stanford colleagues and clients and with external
organizations.
- Promote Culture of Safety: Demonstrates commitment to personal
responsibility and value for safety; communicates safety concerns;
uses and promotes safe behaviors based on training and lessons
learned.
- Subject to and expected to comply with all applicable
University policies and procedures, including but not limited to
the personnel policies and other policies found in the University's
Administrative Guide, .The expected pay range for this position is
$69,000 - $97,000 per annum. Stanford University provides pay
ranges representing its good faith estimate of what the university
reasonably expects to pay for a position. The pay offered to a
selected candidate will be determined based on factors such as (but
not limited to) the scope and responsibilities of the position, the
qualifications of the selected candidate, departmental budget
availability, internal equity, geographic location, and external
market pay for comparable jobs.At Stanford University, base pay
represents only one aspect of the comprehensive rewards package.
The Cardinal at Work website () provides detailed information on
Stanford's extensive range of benefits and rewards offered to
employees. Specifics about the rewards package for this position
may be discussed during the hiring process.Why Stanford is for
YouImagine a world without search engines or social platforms.
Consider lives saved through first-ever organ transplants and
research to cure illnesses. Stanford University has revolutionized
the way we live and enrich the world. Supporting this mission is
our diverse and dedicated 17,000 staff. We seek talent driven to
impact the future of our legacy. Our culture and unique perks
empower you with:
- Freedom to grow. We offer career development programs, tuition
reimbursement, or audit courses. Join a TedTalk, film screening, or
listen to a renowned author or global leader speak.
- A caring culture. We provide superb retirement plans, generous
time-off, and family care resources.
- A healthier you. Climb our rock wall, or choose from hundreds
of health or fitness classes at our world-class exercise
facilities. We also provide excellent health care benefits.
- Discovery and fun. Stroll through historic sculptures, trails,
and museums.
- Enviable resources. Enjoy free commuter programs, ridesharing
incentives, discounts and more.We believe Stanford's future success
will be shaped by the diverse perspectives, unique experiences, and
inclusive culture of its community.Consistent with its obligations
under the law, the University will provide reasonable
accommodations to applicants and employees with disabilities.
Applicants requiring reasonable accommodation for any part of the
application or hiring process should contact Stanford University
Human Resources at .Stanford is an equal employment opportunity and
affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, protected veteran status, or any other
characteristic protected by law.
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Keywords: Stanford University, Gilroy , Brand and Communications Manager (Hybrid Opportunity), Executive , Palo Alto, California
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